By: Igor Cardoso

I’m going to start with the arguably the most important reason and that is the 150 million users Instagram has which grows everyday, that is potentially thousands or millions of customers for a business. Instagram was created nearly ten years ago, and branded business have learned to adapt to it over the years “Presently, more than 60% of the world’s top brands are using Instagram for marketing”. Learning how to use it isn’t rocket science as it has very easy navigation. Instagram allows you to share posts with other social medias like Facebook, Twitter etc.

Instagram is a friendly like app with features which allow you to customise images to attract more customers and to create a relationship with customers so you are always connected , it will allow you to know the customers needs and to build on that relationship. Followers can choose to share with their friends by either tagging them under the post or sending by direct message. This can be the top forms of advertising if done correct because people are more likely to trust a brand shared by a friend or family.

Having an Instagram page allows you to see where you stand in the market with the number of followers you have and if you are losing followers it can mean you are losing customers. You can have an idea which is your most wanted item or least liked item through the likes on the post.

There are a lot influencers using Instagram with a high amount of following, from sports stars, actors, You-tubers or even people famous from Instagram alone. Businesses can contact them and ask them to share their posts or to advertise it. It can be a major thing for businesses because of the people that follow the influencers will see what is being shared by the influencer.

Instagram have a lot benefits built in for the business profiles. It gives you access to insights, ability to add links and ability to add contact information.